A lot can happen in a few years (My Journey)


Hi, I am Vaibhav, a Dental Surgeon turned Performance Marketer.

My mission is to empower Entrepreneurs and DTC Businesses by helping them find and retain high-value customers, transforming them into true fans.

This post is about my journey- how I discovered the power of digital marketing. I had no sales or marketing experience. Heck! I wasn’t even a computer science student!

It was just a passion for learning, an obsession with all things digital and a determination to explore new avenues.

In 2017, I stumbled upon a blog that introduced me to content marketing. Curiosity ignited, I delved deeper and attended a Social Media Workshop where I was introduced to Facebook Ads.

By the end of 2018, I was completely hooked onto Social Media Marketing. It was so damn interesting and had the potential to transform businesses.

Over the next five years, I dedicated myself to mastering the art of digital marketing. I relentlessly honed my skills in content creation, copywriting, and successfully executed projects in areas such as Facebook Ads, eCommerce, Social Media, and Personal Branding.

Till 2020 Lockdown I was doing things casually, on the side, while utilising my free time.

During the lockdown when everything was upside down, I got a chance to self-reflect. It was then that I decided to take things seriously and professionally.

I started focusing more on the E-commerce and DTC industry, more specifically inside the Performance Marketing Space.

Fast forward to 2023, as of writing this, I have generated a cumulative revenue of multiple 7-figures for brands using Facebook Ads, Funnels and Compelling Copy. I am also in the processing of setting up my own Digital Advertising Company (Dottyd Digital).

While I am deeply passionate about digital marketing, I also recognise the importance of family and personal growth.

In my own journey, I used to be a self-proclaimed foodie. However, I have embarked on a path to lead a healthier lifestyle and lose 10 Kgs. This personal commitment and discipline reflect the values I bring to all aspects of my life and work.

Writing this makes me feel proud of myself.

If you’ve read till this point, I want to remind you that A LOT can happen in just a few years, if you DECIDE on something and TAKE ACTION towards it.

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