It’s not about finding customers for your products, it’s about finding products for your customers
Your target audience is the heart and soul of your business. It’s said that if you’re speaking to everyone, you’re actually speaking to no one.
Your target audience or ideal customer is someone who believes in your cause, engages with your content, buys your products and flaunts them with pride.
While marketing, this is the guy you need to be talking directly to. But do you think you can talk to someone directly without knowing them? No.
That’s why the first step to setting up stellar marketing campaigns is to clearly identify who the ideal buyer is.
You need to know everything about them like the back of your hand. And this is research.
How to research your Ideal Customers?
Start with the basics:
- Their Age, gender, location, income level, and occupation (Demographics)
- Their interests, attitudes, values, and lifestyle preferences (Psychographics)
If you’re a coach, they could be someone who you were sometime back.
If you’re an e-commerce business, they could be someone specific in your niche.
Clarify on these points accordingly and put the data on a google doc.
Moving ahead, you need to find answers to the following questions about this person:
- What motivates them?
- What are their pains?
- What social media platforms do they use?
- What type of content do they consume/engage with?
- What kind of products and services are they already buying? And how are they reviewing it?
- Where do they hang out and interact with each other?
- What do they talk about?
You can paddle the internet for weeks finding answers to these questions but I have got you covered.
I am giving you three quick ways with which you can complete your audience research in just a couple of hours.
Surveys and Questionnaires
Use Google forms or Tally.so and reach out to them in DMs or groups. Ask them to fill up this questionnaire and maybe, offer an incentive!
Social Media
Get into Facebook Groups and Reddits where your audience hangs out. Read their conversations closely. Ask questions if needed.
Customer Feedback and Reviews
Checkout your competitor’s website and read through the reviews. Read both the good ones and the bad ones. You can repeat the same process for amazon book reviews or niche product reviews as well.
While collecting information, keep updating your google doc.
In a couple of hours you will have enough information to use in your marketing.
Everything in your business right from your offers to your messaging has to be designed with this specific person in mind.
This way, you will not just have splendid marketing results but you will also be able to grow profitably because of a rapidly growing loyal customer base.
As Seth Godin rightly said, “It’s not about finding customers for your products, it’s about finding products for your customers”
